While Zenith has spent the past few years reimagining early references in the El Primero catalog, the brand has kept the Defy series strictly contemporary - until now. The first, of course, is the El Primero chronograph line, but the three-hand Defy series has proven to be arguably just as enduring and influential on the brand’s lineup as its more complex stablemate. Zenith emerged from this era as one of the most visually and mechanically imaginative brands in the business, and this reputation can largely be laid at the feet of two iconic series released in 1969.
As the traditional Swiss industry began to face stiff competition from affordable quartz movements and a rapidly advancing Japanese watchmaking sector, brands increasingly turned toward wild colors and imaginative sculptural forms to stand out on retailer shelves. The late ‘60s and early ‘70s were a watershed moment in luxury watch design.
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